November 16, 2014 @ 10:50 AM

If it's not Sustainable -- it's not Beautiful.

If it's not Beautiful -- it's not Sustainable.

If it's not Sustainable the aesthetic response of the Unconscious it to read the space as dying, dead, toxic or lethal.  The best case response is tragedy.  Wasting an architectural opportunity is tragic.

What is Beautiful?  Go down the checklist : Does it belong on it's site? 

Belong?  Did it grow there?  Did it grow or was it plopped?  Was it extruded?  Was it tossed?  Was someone clearing their throat?  Could it be anywhere else? 

Is every component proportional to every other? 

Which values does it radiate?  Was it thrown together in the name of ............

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